Trezor Unveils New Security Solutions in Bitcoin Amsterdam, Reinforcing Commitment to Self Custody
Amsterdam, 11 October 2023 – With Bitcoin’s massive surge in popularity and similar growth in thefts and losses, securing BTC has become paramount.
In a step toward enhancing the security and usability of Bitcoin, Trezor launched three innovative products at Bitcoin Amsterdam, shining a spotlight on self-custody and robust protection of digital assets for both newcomers and seasoned crypto enthusiasts.
Trezor’s Dazzling Launch in Amsterdam
Titled the “Trezor Safe” line, the new offerings include the Trezor Safe 3 hardware wallet, known for its user-friendly interface and stylish design, available in four color options. In a nod to the digital currency that started it all, a limited edition, the Trezor Safe 3 Bitcoin only model was also unveiled, specifically designed for staunch Bitcoin adherents, ensuring a specialized custody of the renowned cryptocurrency.

Matěj Žák, Trezor’s CEO, highlighted the urgency and significance of self-custody in cryptocurrency management, stating, “Self custody stands on 3 pillars: security, privacy, and usability. But why even bother with self custody?” He answered his question with a stark reminder of the risks in the crypto world, “More than $4 billion worth of bitcoin and altcoins got stolen through all kinds of hacks from exchanges and custodians over Bitcoin’s existence.”
Enhanced Security with Metal Backup Solutions
To additionally secure the vital recovery seeds – a crucial component for recovering BTC in case of wallet loss or damage – Trezor introduced the “Trezor Keep Family” of metal backup solutions, offering three variants of the Trezor Keep Metal.
These variants promise to provide a mistake-proof, and dependable method to safeguard critical recovery information, allowing users a peaceful mind, knowing that their digital assets remain secure even in the face of hardware mishaps.
The launch, which coincided with the company’s 10-year anniversary, reflects Trezor’s continued commitment to making cryptocurrency security both accessible and user-friendly, especially for those new to the space.
Žák emphasized the company’s ethos in his closing remarks, “Everything we can possible do in an open-source way, we do it. We are here to make crypto security easy for everyone.”
Trezor a Leader in Self Custody
Trezor has perennially solidified its status as a pioneer in fortifying Bitcoin self-custody, particularly through its seasoned array of hardware wallets. Trezor’s previous generation hardware wallets have skillfully amalgamated impenetrable security with user-friendly interfaces, which can’t be said of most complex hardware devices.
In a realm where cyber-attacks and exchange vulnerabilities have rerouted billions of dollars into nefarious hands, Trezor has erected a fortress of trust and reliability.
In a world where digital assets are becoming increasingly accepted and targeted, Trezor’s new security line stands as a beacon for those seeking a reliable pathway into the realms of Bitcoin and other cryptocurrencies, balancing the pivotal aspects of security, privacy, and usability for all users.